Integrate your CPA page with your other campaigns. Place links to your CPA page on your blog, website and in the signature of your professional emails. You should draw attention to your CPA page by presenting it as a way to get access to exclusive content and more promotional offers.
If you're using CPA to market, make sure you're also posting there! No one will visit a page which rarely ever has updated content on it. Don't overwhelm your followers, but be sure to post at least once per weekday so that people will often check back just to see what's going on.
Be sure to update your CPA page regularly. It doesn't matter how great your CPA page is. If you're failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to "like" your page in order to receive some discount or content. When people come to your page, all they see is "like our page for more info", then after they like the page, they can see the content.
For business that sell items like cars or major appliances that are purchased infrequently, a CPA page for their business might not be the best answer. Customers tend not to follow such pages unless they actually need the item. Instead, pay for CPA ads that target customers for you.
Ask your fans to get involved in the conversation on your CPA page. The more engagement and interactivity you have, the more likely you'll gain more fans in the process. Let your current fans do some of the heavy lifting for you! Their conversation will generate interest from other people.
Use tools to measure the power of your CPA marketing. There are all sorts of tools out there these days to help give you an idea of how potent your CPA marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be click here now able to grasp the main idea.
Don't just assume CPA wouldn't be a good fit for your brand; delve into the possibilities of a CPA marketing campaign before ruling it out. Almost everyone is on CPA and there are many techniques for reaching these potential customers. Keep the advice in this piece handy to get the most results possible.